Welcome to the first article of 2022, which is actually a recap of what happened in Misiu Academy in 2021!
A yearly short article where I discuss my purchases, regrets, reflections and future plans with the readers.
One of the most enjoyable articles of the year for me and hopefully a good one for you.
Let’s find out what happened in 2021 together in a relaxed discussion article.
A rich, beautiful year
The year 2021 was challenging for many reasons, most notably the raging global pandemic we all know and hate.
In addition, on a personal level it was often disappointing due to family illnesses, difficulties with friends and living in a country I did not enjoy.
However, instead of sulking and blaming everything, I decided to use that to my advantage.
You see, very often we lament our problems instead of identifying them and doing something about them.
I will talk about all of these individually, but the bottom line is that 2021 was a rich, engrossing and satisfying experience.
I learned so much, made the most out of it and laid the foundations for a terrific 2022.
My first goal for the blog was to maintain my consistency.
For over 3 years now I posted one article every Tuesday night (GMT) without failure.
There are now 186 Articles (187 including this!) of varying (and hopefully improving!) quality every year.
Another goal was to redesign and give a modern feel to the website, which I managed to do just a month ago.
Many of you don’t know, but I design everything myself, even though I have no coding skills.
The third iteration of the blog is now live, with a modern look, beautiful imagery and hopefully easier navigation and speed.
Investing money in a hobby where the only little revenue comes from Google Ads is tough, but it is my passion.
Nobody ever paid me to Review anything (though some clothes and shoes were free).
Actually, many of them stopped talking to me or threatened me after a bad review.
Improving imagery was also a big deal for me and compared to 2020 Misiu Academy saw a tremendous increase in photo quality.
Misiu Academy has over 15000 monthly readers now and thanks to your support much more next year.
Overall, I am very satisfied with Misiu Academy in 2021 and the new direction of the blog excites me.
Probably the most surprising growth came in my YouTube Channel.
I still remember my first video in 2020, where I was so nervous and had no idea where to look or set up the lights.
Look at the last 10 videos and you will notice a quantum leap in quality and presentation.
Soon we will celebrate 2000 Subscribers and with the list of shoes and clothes up for Review, next year will be even more exciting.
Finding the ideal set up, background and continuing to be genuine and honest helped a lot.
Expect great things next year in the summary that will follow at the end.
I appreciate you all when you watch my videos, leave comments and subscribe.
The Noble shoe
The Noble Shoe is my baby, my creation and my passion.
In 2021 the goal was to grow and rebrand the shop, which was a tremendous success.
A new website, logotype and modern feel with exciting monthly additions in all price levels.
Of course, all coupled with the best customer service you can get from a shoe shop.
We achieved all those goals and even more and feedback about the new look has been amazing.
What’s in store for next year? You will soon find out!
the dolce vita in italy
My biggest, most important achievement was my move to Florence, Italy.
And not just to change scenery and be south again near Mediterranean cultures.
Because my ultimate goal was to learn Bespoke Shoemaking from the best school in the world.
And this journey is starting in 1 month here in the majestic town of Florence.
The goal with this is not just to have additional skills and pursue the career that I want.
It is also for me to offer better services and knowledge in The Noble Shoe but also in Misiu Academy.
Because there are to many technicalities and shoe specific constructions and materials that people like you and me have just scratched the surface.
Understanding how to really make a shoe will give deep knowledge and improve my Reviews and advice greatly.
Purchases, Regrets & surprises
This section will be an interesting one for a few reasons.
For the most part I barely bought any new clothing items this year.
In fact, most of my shoes were Review Pairs and I really need to purge my shoe collection once more.
Since I have a policy of not requesting free items unless someone contacts me and it fits my style, I actually paid proper money for the most expensive shoes.
There is actually only one regret this year and that was my Review of Edward Green.
In the upcoming weeks you will see updates in the article or possibly a short article explaining what happened after.
The short version is that the shoes turned out to be factory seconds even if advertised as new.
Despite my overwhelmingly negative review, I reached out to Edward Green to help me track this.
They were extremely helpful and polite and I appreciate them.
Expect to see edits since I am the first to admit my mistake on this occasion.
A huge surprise of 2021 for Misiu Academy was the increased readership and interaction.
Your now frequent comments, emails and support keeps me going and makes me so happy and motivated.
Many of you even enjoy the vitriolic humor, as well as the horrific dad jokes on every video.
It’s hard to pick from so many things my favorites but the Gobi Cashmere Hoodie set saw so much use already.
The Sons of Henrey Chukka Boots were excellent entry level shoes but there is one surprise I never thought about much.
Who would have thought that a heavily advertised item such as The Ridge Wallet would be such a success for me.
Since the day I got it, I’ve been using it non stop and it’s so handy and useful as it is secure.
Lastly, the other important surprise of the year was fostering such amazing new relationships with shoemakers.
What is coming in 2022?
As far as the Misiu Academy Blog goes, there are many exciting opportunities.
To begin with, I will keep bringing you high quality content for shoes, suits and guides.
Most importantly, I hope I will be able to document my shoemaking journey and show it to you.
You will be able to see my transition to a bespoke shoemaker step by step.
My YouTube Channel had a strong focus up to this point on shoes but I plan to make more professional adjustments.
A new studio, filmmaking with new clips as well as new categories of reviews such as suits and clothes.
I will quite possibly do a live stream to celebrate 2000 Subscribers soon so please help me reach that milestone!
When it comes to The Noble Shoe I cannot disclose much information yet but expect an amazing, exciting year.
New Brands are incoming, development of my own shoe range as well as incredible new creations from the brands you know and love.
I promise you that 2022 will be a high octane, non stop action experience.
It is such a relief to begin the year in such a positive way.
With great health, success and excitement for the year to come and recharged to overcome each challenge.
Being a business owner and owning a popular hobby blog is taxing so lighthearted, relaxing articles like this give me a moment to breath and reflect.
Your support and love for both The Noble Shoe and Misiu Academy was evident in 2021 and I hope this carries over to the new year.
As always, if you have any comments, thoughts or thing to recommend for the future please leave a comment or mail me!
I am appreciative of each one of you and I wish you great health, success and amazing purchases for the year.
See you next week with my trip to Paolo Scafora’s workshop.
Thank you for reading,